Artificial Intelligence 

Generative AI Meets Architecture: Using Midjourney to Generate Innovative Ideas

Generative AI is an incredibly powerful approach that can be used to solve complex problems across many industries. In architecture, it can help architects create buildings that are not only functional and aesthetically pleasing, but also meet the needs of the people who will be using them.

One tool that architects can use to take their design thinking to the next level is midjourney. In this blog post, we'll explore how midjourney works, its benefits, and how architects can use it in their design process.

What is Midjourney?

Midjourney is a software that uses generative AI to create unique and innovative designs for architects. The software is capable of generating new and inspiring ideas for buildings and structures, taking into account factors like space, materials, and environmental impact. By using Midjourney, architects can explore a wide range of design possibilities that might not have been considered before, leading to more creative designs. This not only saves time and resources, but it also allows architects to push the boundaries of what's possible in their field.

Midjourney is particularly useful when architects are faced with complex design challenges or when they want to explore new design possibilities. It allows them to step back from their work and take a fresh perspective, which can lead to breakthrough ideas and innovative solutions.

How Does Midjourney Work?

The platform uses machine learning algorithms to learn from feedback provided by architects and generate designs that meet their needs.

Here's how the process works:

  1. The architect provides a prompt to Midjourney. The prompt might include details such as the desired building style, location, and function.
  2. Midjourney uses its generative design technology to generate a design based on the prompt. The design may not be perfect, but it provides a starting point for the architect to work from.
  3. The architect provides feedback to Midjourney on what they like and what they don't like about the design. This feedback is used by Midjourney to generate a new design that is closer to the architect's vision.
  4. The architect can continue to iterate on the design, providing feedback and receiving new designs from Midjourney until they are satisfied with the final product.

Benefits of Midjourney

Time-saving: Midjourney helps architects save time by automating many of the tedious design tasks involved in creating architectural designs. This allows architects to focus their time and energy on more important aspects of the project, such as design creativity, communication with clients, and project management.

Improved design quality: Midjourney's generative design technology and machine learning algorithms learn from feedback provided by architects and generate designs that meet their needs. This leads to higher quality designs that meet clients' requirements and improves the overall satisfaction of the clients.

Increased creativity: By automating tedious design tasks, architects can focus on the more creative aspects of the project, leading to more innovative and unique designs. This can help set the architect apart from competitors and lead to more successful projects.

Cost-effective: Using Midjourney can be cost-effective, as it reduces the time and resources required to create high-quality designs. This can help architects reduce their costs and improve their profitability, making their business more successful in the long run.


Prompt: “exterior single family home, 2 door garage, luxurious and modern, bright day”, using this prompt you will generate something like this:

Then, by copying the URL of the picture and putting it in the prompt I could add what I would want to be changed.

For example, “ exterior single family home, 2 door garage, luxurious and modern, with white accents, bright day”, which will then generate more results.

By adjusting your prompt you will be able to come out with results that you are satisfied with.

This doesn’t just work for residential projects but also for institutional projects, such as an opera house.

Prompt: “futuristic modern opera house designed by zaha hadid”

Adjust the prompt: “ Futuristic Modern, bright, colourful opera house designed by Arata Isozaki”

The Importance of Iteration in Midjourney

One of the key benefits of midjourney is the ability to quickly generate ideas and iterate on them until the perfect solution is found. However, this process requires an open-minded and flexible approach to design. Architects must be willing to take risks, try new things, and be willing to modify their ideas until they meet the needs of their clients and end-users.

Iteration is a critical part of the midjourney process. It allows architects to refine their ideas and make adjustments based on feedback from stakeholders and end-users. This process can take time and requires a willingness to experiment and take risks. However, the end result is a design solution that meets the needs of the client and end-users and stands out from the competition.


Midjourney is a powerful tool that can help architects generate breakthrough ideas and innovative solutions midway through a project. By using midjourney, architects can step back from their work and take a fresh perspective, leading to new opportunities and design solutions that may have been overlooked in the early stages of the project.

If you're an architect looking to take your design thinking to the next level, consider using midjourney as a way to generate new ideas and explore new design possibilities midway through your projects. With the right approach and techniques, midjourney can help you create innovative and user-centered designs that exceed your clients' expectations.

Patrick Murphy
Co-Founder & CEO @ Maket

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