Artificial Intelligence 

The Power of AR and Generative AI in Design

Designing is all about finding solutions to problems, and that's never been more true than it is today. With our planet facing the dire consequences of climate change, the need for designs that respond to the unique conditions of each location has never been more important. That's why the advent of augmented reality (AR) and generative artificial intelligence (AI) is such a game-changer in the world of design.

These unique technologies are changing the way we approach projects, generating designs that are more sustainable, culturally sensitive, and responsive to local conditions.

AR for Site Analysis

One of the most exciting applications of AR in design is its ability to help us analyze sites. By overlaying digital information on the real world, we get a more complete understanding of the site's physical, environmental, and cultural characteristics. This helps us make informed decisions about how to respond to those conditions in our designs.

For example, using AR we can visualize how a building's orientation affects solar exposure and shading patterns. This helps us make decisions about window placement, shading devices, and other elements that impact energy efficiency. AR can also give us a better understanding of local climate patterns, like average temperature and precipitation, so we can choose building materials and systems that are best suited to the environment.

Generative AI for Design Generation

Generative AI is also helping designers in generating designs that are specific to the needs of the project. With the ability to generate multiple design options, AI algorithms provide designers with a broad range of options, each with different features that can be refined and developed further.

For instance, AI algorithms can be programmed to consider various factors like local climate patterns, cultural sensitivity, energy efficiency, and more. This way, designers can choose a design that meets their requirements and then refine it to their specific needs. The use of generative AI in design is not just limited to creating new designs; it can also be used to optimize existing designs.

For example, if a building needs to be retrofitted for energy efficiency, a generative AI algorithm can generate design options that take into account existing structures and systems, making it easier to identify the most energy-efficient solution.

AR for Design Visualization and Communication

AR is also revolutionizing the way we communicate and present designs. Rather than just looking at static 2D drawings or 3D renderings, stakeholders can experience the design in situ through AR, giving them a much better understanding of the design and its context. And because multiple stakeholders can use AR to experience and make changes to the design in real-time, it leads to a more collaborative design process.

Responsive Design for a Better Future

Augmented Reality and generative AI are a dynamic duo when it comes to creating designs that are sustainable and truly tailored to the local environment. By utilizing AR for site analysis and visualization, designers can get a better grasp on the unique characteristics of each site. Imagine being able to see how a building would look in its surroundings and how it would interact with the elements, like sunlight, wind, and rain. This kind of information is invaluable when it comes to designing structures that are in harmony with the environment.

And that's where generative AI comes in. By considering factors like energy efficiency, cultural sensitivity, and more, AI algorithms can generate multiple design options for the designer to choose from. And, since the AI can be programmed to take into account the local climate, it can generate designs that are optimized for energy efficiency, reducing the building's carbon footprint and promoting sustainability.

Together, AR and generative AI bring a new level of responsiveness to design. Instead of generic structures, we can now create buildings that are unique, sustainable, and truly in tune with the local environment. This is a huge step forward in creating a more sustainable future, where designs are customized to the specific needs of each site and where we can tackle the challenges posed by a changing climate.


In conclusion, the combination of AR and generative AI is transforming the way we approach design, generating designs that are more responsive to local conditions, and making it easier to communicate our ideas. This is a huge step forward in creating a more sustainable future, where designs are tailored to the unique conditions of each site, and where we can address the challenges posed by a changing climate.

Patrick Murphy
Co-Founder & CEO @ Maket

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