Font
We use Telegraf in our brand identity. This versatile font family allows us to maintain consistency across all our communications while ensuring clarity and readability.
Weights & Styles
To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. Within the Telegraf family, we primarily utilize Semibold and Medium variants for our brand identity.
Usage Chart
The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.
Screen
Size
Line-height
Kerning
Tracking
Word-spacing
00-16 px
128%
Metrics
-1%
—
16-28 px
120%
Metrics
-2%
—
28-42 px
104%
Metrics
-2%
—
42-76 px
98%
Metrics
-3%
—
76 px+
96%
Metrics
-4%
—
Size
Line-height
Kerning
Tracking
Word-spacing
00-8 pt
120%
Metrics
-1%
100%
8-18 pt
116%
Metrics
-1%
100%
18-32 pt
108%
Metrics
-2%
100%
32-56 pt
98%
Metrics
-2%
98%
56 pt+
98%
Metrics
-3%
96%
